The Glamification of Loki
What do you get when you mix an old-school musical comedy with Norse mythology? The Glamification of Loki! When Loki loses the apples of youth, he must travel to Earth to retrieve them. Finding himself in the glossy beauty company ‘The Tree of Life’, he teams up with HR assistant Ingrid, as find a way through the mayhem to get what they both need…
THE SHOW SO FAR…
The Glamification of Loki won British Youth Music Theatre’s New Musical Theatre Award in 2024. BYMT premiered the show with a young cast at the Southwark Playhouse Elephant in August 2025. The creative team included director Grace Taylor, musical director Lavie Rabinovitz, choreographer Steven Dean Moore, and designer Cory Shipp.
Reviews for the 2025 Southwark Playhouse production included…
“Eden Tredwell is a name to watch, having written the music, book and lyrics…Her score, in particular, is a delight in its celebration of classic musical theatre…”
“Musically and comedically, Tredwell’s score leans into the style of screwball humour that fuels classic musicals…The hit rate of Tredwell’s songs is remarkably high…”
“Tredwell showcases her skills as a triple threat: book writer, composer and lyricist…Her comedy writing is sharp and witty and her songs are memorable and, at times, moving.”
“An irreverent, high-energy musical that reimagines Norse mythology with a glam-jazz flair, a sharp tongue, and a whip-smart understanding of contemporary culture…Musically, The Glamification of Loki is a triumph. The score is electric, blending pulsating jazz anthems with tender ballads and toe-tapping numbers….The Glamification of Loki succeeds because it dares to be as smart as it is spectacular.”
“With a surprising and scintillatingly clever script by writer, composer, and lyricist Eden Tredwell, British Youth Music Theatre has a runaway hit on their hands…”